How to Find Trending Topics in 2025: 14 Tools for SEO & Content Marketing Success

In the fast-paced world of digital marketing, staying relevant is key. One of the best ways to engage your audience is by creating content around trending topics. Whether you’re planning your editorial calendar or crafting social media posts, leveraging trends can help you ride the wave of demand on search engines and social platforms.

Here’s a curated list of 14 powerful tools to help you uncover trending topics and inspire your next content marketing campaign.

1. Google Trends

Google Trends is the ultimate tool for tracking what’s trending in search. It provides insights into:

Global and regional search trends
Popular topics by category
Search trends on platforms like YouTube

Why it’s a must-use: It’s integrated into Google Search, making it easy to discover trending stories and queries.

2. Exploding Topics

Perfect for entrepreneurs and marketers, Exploding Topics helps you spot emerging trends before they go mainstream.

Pro Tip: Pair it with other tools for deeper insights or subscribe to their newsletter for regular updates.

3. SparkToro Trending

SparkToro Trending is a favorite among marketers for discovering trending articles in SEO, marketing, and technology.

How it works: It tracks social shares from users connected to the tool, ensuring you get the most relevant content.

4. FrontPageMetrics

Reddit is a goldmine for niche communities. FrontPageMetrics helps you identify the fastest-growing subreddits daily, weekly, and monthly.

Why it’s useful: With over 3 million subreddits, it’s a treasure trove of content ideas.

5. Feedly

Feedly is a powerhouse for aggregating the latest stories from your favorite publications and news sources.

Key features:

Follow newsletters, Twitter, and Google News feeds.
Use AI-powered bots to track specific topics across the web.

6. Podcast Notes

Podcasts are a growing source of insights, but listening to them can be time-consuming. Podcast Notes solves this by summarizing key takeaways in a newsletter format.

Topics covered: Fitness, nutrition, startups, technology, finance, crypto, and lifestyle.

7. Buzzsumo

Buzzsumo is a top-tier tool for identifying viral content across social media, video platforms, and Q&A websites.

Why it’s great: It helps you discover trending video content on YouTube and other platforms.

8. Trends.co

Trends.co offers in-depth insights into emerging topics across industries.

What you get:

Why the trend matters
Key players and opportunities
Predictions and additional resources

9. Treendly

Treendly acts like Google Alerts for Google Trends, allowing you to subscribe to specific topics.

Why it’s unique: It sources data from a broader range of platforms beyond Google Trends.

10. Product Hunt Topics

Product Hunt is a hub for discovering new digital products.

How it works: The community upvotes and reviews products, helping you identify trending tools in categories like AI, marketing, design, and more.

11. Trendwatchers

Trendwatchers combines trend data with blog topic generation, making it easier to create click-worthy content.

Why it’s useful: It helps you identify trends and apply them to engaging content templates.

12. Conference Agendas

Industry conferences are a hotspot for trending topics.

Pro Tip: Scour keynote and breakout sessions to discover what experts are talking about.

13. Publications’ Editorial Calendars

Publications often plan content around seasonal trends.

How to use it: Align your content calendar with these trends to stay relevant.

14. Trendhunter

Trendhunter is a leading provider of trend data, offering free articles, custom research, and more.

Why it’s great: It’s a comprehensive resource for staying ahead of the curve.

Discovering trending topics is a game-changer for creating content that resonates with your audience. By leveraging tools like Google Trends, Buzzsumo, and Feedly, you can stay ahead of the competition and drive engagement.

How will you use these tools to inspire your next campaign? Start exploring today and watch your content strategy soar!